RaceQuest's "Marketing Manager" is your total sponsorship "how-to" guide. Armed with this powerful tool, you will have what you need to develop an effective racing sponsorship strategy, no matter if you are racing at your local track, or a regional or national touring series.

The RaceQuest Marketing Manager was written by Bill Catania, a marketing professional who has both sold and managed sponsorship programs as both a racer and a marketing professional

Featuring 7 exciting chapters that addresses each of the most important steps in the sponsorship prospecting, selling and management process, including:

Foreword
Chapter 1: Research
Chapter 2: The First Phone Call
Chapter 3: Winning Proposals
Chapter 4: Winning Strategies
Chapter 5: Closing the Deal
Chapter 6: Keeping Partners
Chapter 7: Public Relations
Conclusion

Appendix
Proposal Example
Marketing glossary
Idea Guide - details 5 key sponsorship programs
Example Press Release

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