Turn-Key Racing Sponsorship Programs provides you with the tools required to approach any size business, armed with the research and strategy you need to earn their respect, and attention.
"Turn-Key Racing Sponsorship Progams" includes 25 sponsorship concepts, each designed for a different industry. The concepts were designed by RaceQuest author, and marketing professional, Bill Catania, who also has utilized many of these sponsorship strategies on his teams, as well as some of his clients.
Complete sponsorship strategy and industry research/background for each of the following industries:
- Fast Food Restaurant
- Convenience Store Chain
- Hot Dog Company
- Beer Distributor
- Hotel
- Energy Drink
- Auto Parts Store
- Snack Food Company
- Internet Services Company
- Cellular Phone Company
- Automotive Dealership
- Casino
- Amusement Park
- Tire Distributor
- Radio & TV Stations
- Newspaper
- BBQ Sauce Company
- Bar
- Trucking
- Home Manufacturer
- Grocery Store
- Ice Cream Company
- Cash Advance Company
- Farm Equipment Dealer
- Armed Forces
Each concept is backed by research, which is included, marketing insight and real life examples, along with a complete sponsorship strategy, tailored to racing.
- 25 unique "turn-key" sponsorship programs
- Complete marketing strategy description for each program
- Market research provided for each industry, including top companies, sales, and more
- Complete details on how to create a sponsorship program for each specific prospect type (ie., Pizza Shop, Convenience Store,etc.)
- Selling strategies for each program - we show you the hot buttons for selling-in the sponsorship
- Full details on how to cross-market each program, additional prospect types, and program strategies
- How to include your track or series in each program, to provide maximum value for your sponsors!
- General sponsorship contract included
- All the "nuts and bolts" to put together a winning sponsorship proposal!
- 139 pages in length, spiral bound
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