While the RaceQuest Marketing Manager focuses on helping you find, manage, and keep sponsors, Turn-Key Racing Sponsorship Programs will provide you with a total of 25 racing sponsorship programs, which are organized by industry.

The RaceQuest Marketing Manager - 100 pages

The RacQuest Marketing Manager is packed with 7 exciting chapters detail the entire sponsorship process, from how to make the first call, to the sponsorship proposal, to closing the deal.

Foreword: Marketing101
Ch 1: Sponsorship Research
Ch 2: Making the First Call
Ch 3: Creating Winning Proposals
Ch 4: Creating Winning Sponsorship Programs
Ch 5: Closing the Deal
Ch 6: Keeping your Sponsors
Ch 7: Public Relations

Appendix
- Proposal Example
- Idea Guide (5 sponsorship programs)
- Example Press Release
- Marketing Glossary
- Contact Management & Planning Tools

Turn-Key Racing Sponsorship Programs - 139 pages

Turn-Key Racing Sponsorship Programs provides a total of 25 complete sponsorship programs, which you can immediately apply to what you learn in the RaceQuest Marketing Manager Book. You will have 25 different sponsorship strategies, for 25 different industries, ranging from an automobile dealership, to a fast food restaurant.

Complete sponsorship strategy and industry research/background for each of the following industries:

- Fast Food Restaurant
- Convenience Store Chain
- Hot Dog Company
- Beer Distributor
- Hotel
- Energy Drink
- Auto Parts Store
- Snack Food Company
- Internet Services Company
- Cellular Phone Company
- Automotive Dealership
- Casino
- Amusement Park
- Tire Distributor
- Radio & TV Stations
- Newspaper
- BBQ Sauce Company
- Bar
- Trucking
- Home Manufacturer
- Grocery Store
- Ice Cream Company
- Cash Advance Company
- Farm Equipment Dealer
- Armed Forces

Appendix
- Promotion Budget Sheet
- Sponsorship Activation Cost Reference
- Sponsorship Contract Example
- Racing Demographics

About the Author:

Bill Catania is an Account Manager at BENSUR :: Creative Marketing Group, a leading spirit and beverage marketing, and food/retail marketing firm, located in Erie, PA. Prior to BENSUR, Catania co-founded RaceFan, Inc., a motorsports marketing services firm. While at RaceFan, Catania helped a number of large and small companies achieve their business goals through motorsports marketing, including Valvoline, Lincoln Electric, US ARMY, MBNA America, PRIMEDIA Automotive Group ¿ and publisher of Stock Car, Circle Track, and Hot Rod magazines. Catania also spearheaded the launch of RaceFan.com, and purchase of WhoWon.com, a leading motorsports news Web site and syndication service.

Driving a dirt Limited Late Model since 1993, and as a competitor in the NASCAR Weekly Racing Series since 2001, Catania offers a unique prospective that few authors can, combining his business savvy, with the true understanding of owning and operating a race team. Catania plans to compete in the ASA Late Model Series beginning in 2006.

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